Gurn from Nurn: One of the most powerful blogspot blogs!
While doing a little surfing this evening, I found a mention a few months back from a brand monitoring group that lists the top 100 blogspot blogs that they monitor – and the Gurn from Nurn was on the list!
While the Gurn’s presence at no.93 may seem low, it’s nice to see that even the discussion of local Nairn politics can still impact and be of interest to brand monitoring companies.
Nairn may be small by comparison to a lot of towns across the UK, but what we do have is an increasingly strong local voice, at least online, with a whole raft of blogs and sites covering Nairn issues developing over the past year or so.
Large companies are increasingly concerned about how they are covered online, with Online Reputation Management (ORM) being offered as a service to help companies manage their brand, and UK Net Monitor does look after a number of large corporations.
Certainly there’s one high street name I do work for in ORM, and another reason why I’ve suggested Deveron’s fight for Sandown could be damaging for them.
After all, just run a search for “Deveron Homes” to see what I mean.
And even if the proposals were to go ahead, if anyone were actually looking to buy a property at Sandown, they could find themselves having to sort through a whole string of negative press coverage to find the information they were looking for: Deveron Sandown.
And if sites such as the Gurn, Nairnmatters, Bill’s Scotland blog, Used Goods, the APT, and others, make more of a point to create story titles using words such as “Deveron” and “Sandown”, you can expect the number of negative blog posts to proliferate in potentially sales-sensitive searches on Google for any development at Sandown.
Blogs may sometimes seem like a vanity activity, but the fact they tend to be driven by passion rather than profit, and can provide a rallying point for local action, means they should never be underestimated for their potential impact for change.