How the Nairnshire Show should be developing?
Sad to see that the Nairnshire Show isn’t simply repeatedly it’s Auldearn location, but is also now charging £10 for adults to enter this year, plus £5 parking.
We caught the Nairnshire Show in 2007, and it proved a nice way to get the family out. A simple walk to the show field, visit the stalls, see the animals – a community event.
That’s something the organisers seem to have not understood.
Sure, the primary aim is that of a farmer’s show, and if we’re not buying livestock, we’re not a core part of the business.
However, with a number of stalls and local companies actively advertising themselves at the show, it seemed to expand beyond direct farming issues and be a general – um, Nairnshire Show.
The move to Auldearn made it less convenient (though we saw plenty of people walking there) but this years entrance fee suggests the show could be dying – certainly as a community event.
The complaint from organisers is that the show needs to make money, but you don’t turn an event into a commercial success simply by continually raising the entrance fee – especially without offering something else to compensate.
Suggested solutions for the Nairnshire Show
Here’s what I think the Nairnshire show should be doing:
1. Connect with the Visit Nairn Tourism Society, to ensure the event can tap into tourism interests in a constructive way;
2. Connect with local businesses, to seek compromise ways to allow sponsorship and advertising opportunities to increase revenues further;
3. Expand the remit of the Nairnshire Show, so that rather staying entirely focused on immediate agricultural interests, allow for related interests (for example, use of organic and green technologies and skills – cf the building of the roundhouse at Auldearn Primary this month);
4. Create a more child-oriented element through additional child interest features, to encourage the show as a great day out for families, and as an alternative to other venues
The resulting suggestions would aim to increase attendance by making it a feature day out that caters for a wider range of interests, while attempting to raise revenues through increased use of different channels.
Heck, the show takes place during the school summer holidays, and many parents know their children can drive them up the walls during this period unless they are constantly distracted. But parking and entrance fees need justifying against alternatives to make it attractively worthwhile.
After all, if the Nairnshire Show really is to be a community event, shouldn’t the organisers therefore look to engage the community more, instead of giving the impression of retreating?